Cadbury's have today (27 February) launched an online campaign to support its Dairy Milk 'Eyebrows' activity allowing people to record and share their own versions of the ad.

JiveBrow09' is an application allowing users to place dancing eyebrows on any page on flashtalking.com.

  • The MPU/ads are the work of Hyper, PHD and Flash Talking flashtalking.com (FT provide an awesome ad serving solution - we've worked with them on Sky, Nissan and The Sun). I'm predicting a massivly successful campaign - but there's always room for improvement: 
  • Post MPU action - the minutes of fame are short lived! It would have been great to see the vids somewhere else after they appear in the MPU and link to them (I may have to take this back as they appear here: http://specials.uk.msn.com/jivebrow - almost impossible to navigate though!) 
  • Send to friend/social bookmarks - We know the guys at FT can do it! 
  • The recording/submitting process was a littly clunky, I don't think Flash helped with this. 
  • All great fun though, check out the great eyebrow action from our very own Mia - on the homepage of MSN Home

    Not one to miss out on the action, I managed a cameo apperance in the backround of Mia's mastery. After the campaign closes today (27/02) you'll be able to checkout the Jive Brow MPU: here! and the site here!