How are you coping in the post-Old Spice man week? After going viral faster than Obama's Victory Speech, Bush and the flying shoe, and Susan Boyle, we're on a bit of a media come-down. With no Isaiah Mustafa to distract us, our attention's been drawn back towards UK news with the words "6 Music!" being banded about again.

Following its somewhat famous Wispa moment which saw the BBC threaten to close it, and then re-open it when the public complained rather loudly. What we liked about the campaign (whether it was contrived or not) was the way that everyone got together across lots of media platforms and created a sense of music community - especially from behind our laptops in our armchairs. And of course there was a twitter banner. There always is.

Wonderfully, the 'promotional campaign' (as The Guardian calls it, rather than 'saved from the jaws of death') has affected how it operates. Known for alternative music there's been a surge in the number of listeners - campaigns are not only good for re-instating relics but apparently also have some effect on consumption, brilliant news! Although that said, the number of people who wanted to save it still outnumbers those who now listen to it.

Some awesome stat-filled infographs from Rajar today show great things, demonstrating why it's so important for artists and musicians: the span of music is fantastically varied. We like to feel we wholeheartedly contributed to this by joining Facebook groups, signing petitions, and getting our Twitter images involved. "Long may 6 Music battle against the homogeneity of music radio," and we agree but we do worry about what Spotify's doing to our musical tastes. Is your music that varied?