Coca-Cola Light has launched a karaoke website in Italy were women can sing the Duffy song from the advert in front of their webcam, record their performance and share it with the world.

At first, I really thought it was a joke and that the girls singing on the website were paid by the brand. Turns out some girls are really not afraid to show their true colours. As we say in France, ‘le ridicule ne tue pas’, ‘pathetic kills no one’.

Simon Cowell might have found his new treasure talent cave...or not.