Back in Summer, I witnessed the planning of Confused.com's new PR strategy. Since then, they've bubbled-wrapped a street in a massive PR stunt as Cake are wont to do. Now, BMB have got on board and produced an array of adverts that hopes to portray a simple message in response to mighty Meerkat chaps, Compare the Meerkat. The Meerkat campaign has been a massive social media success, courtesy of the strange Russian-voiced animal - e.g. name me one other market comparison site.

This week the three new ads come to the screen this week focusing around "It pays to be confused.com".

In marketing talk, Calrton Hood, Chief executive of Confused.com says: "There was a real danger of descending into a shouting loudest and longest competition, which would not only destroy margins but risk alienating customers," says Carlton Hood, Confused.com's chief executive."

Wonderful, so what does this entail? Well, we'll see a couple watch a pair of jeans parade before their bed, a railway stationer distracted by a guitar playing itself, and a woman at a tennis lesson being chased by a ball. This sees a big difference between the bubble wrap stunt and strange objects doing bemusing things.

Of Compare the Meerket, market winner ahead of of Moneysupermarket.com, confused.com and GoCompare Hood says: "It does not say much about the product or its benefits. There's ground still to cover and that's what we want to occupy."

Does the Confused.com campaign have consistency? Winner? We're curious.