As I was surfing through websites looking for a crunchy post for our blog, I came across a new experiential marketing concept developed by a French agency called Marcel for the Coca Cola brand.

In order to promote their “new” packaging ‘Grip and Go’, they have displayed ads made from velcro on bus shelters all around Paris to prove that their bottles really stay in your hand.
 
A hidden camera has filmed a few people and their reactions, take a look.