Yahoo recently announced its exit from the search business.  Last month saw the older search engine revamp with its 'It's Y!ou' campaign last month with slogans such as: “The Internet Is Under New Management, Yours." with limited effect.  There was "nothing radical or game-changing."  Since the $100m campaign, whilst more people have used the search-engine with impressions up 11.2@ durign the campaign, click-through numbers decreased by 8.4% with a higher average cost per click up by 1.9%.

The company is likely to move from the search facility towards original content in an attempt at luring in advertisers, removing businesses it feels are no longer 'at its core.'  Yahoo is currently Google's main rival in the US search market behind Google, with a share of 18.8% to Google's 64.9%. 

Google responded with comments that the loss of Yahoo was a "shame."  “I think it’s a shame that Yahoo has abdicated that area,” said Brin. “Yahoo had a number of interesting innovations there and I wish it could have remained in search.”

It's a shame, because they had a good attempt at some fun you&us Y!ou ads.