For me it has to be the re-launch of Ukash, they’re one of my main clients after all!
It’s great to get so involved in a client’s business and its stakeholders. It’s that type of relationship that allows us to develop with the client and ultimately to deliver the best results.
Since our appointment in 2008, we’ve worked across a variety of projects – brand evolution, character development, global site re-launch, CMS solution, display advertising, microsites, email marketing, even a TV advertisement - I think we may able to use the “integrated agency” badge without cringing!
Of all the work, the website is the perhaps my favourite (and biggest!) Ukash project to date – a fully reviewed strategy, redesign and development, deployed in 7 languages and 20 countries and all globally managed though our “tent” CMS.
We’ve introduced a unique 4-stage registration process that facilitates a targeted and automated eCRM strategy. Once registered, users enter MyUkash, a fully customisable user interface with targeted news and offers.
There are dynamic FAQ’s, Ask Ukash functionality, search, focused category landing pages, advanced shopping directory, clear user journeys supported by directional signposting, social bookmarking, RSS and combined technologies – resulting in a memorable experience and a site that delivers real results.
Talking of results, we enjoy delivering beyond expectations and ensure ROI is built into the fabric of any campaign. With Ukash we’ve even surprised ourselves - a growth in registrations of over 200%, a doubling of time on site and a 40% increase in overall traffic!
Checkout out the feature on NMA or visit Ukash.