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July 1, 2009 15:52
by Rob

Whilst we love working with big brands, there’s definitely something exciting about working with a start-up and a great idea. CareerPlayer is just that.
Aimed at graduates, CareerPlayer gives the user a unique opportunity to see industry professionals talking openly about their respective positions, and how best to break into their industries.
The site includes tips, advice and job profiles all delivered through our custom video platform, which allows you to interrogate the business experts and easily jump up, down and horizontally through the site’s content.
Producing the site has been a great challenge for the team; strategically we’ve loved being involved in the positioning of the service and all things digital, from initial site architecture through to user profiling and longer-term strategy.
Creatively, we have had the pleasure of working with a company in its infancy, so have had the opportunity to shape the brand and create its online identity.
The tech team have developed to their heart’s content, fully integrating with our “tent” CMS solution, introducing specialist hosting partners and a global content delivery network and generally combining the best technologies to deliver an awesome experience.
There’s more to come too; we’re particularly excited by the psychometric tests that deliver video results rather than usual text babble - A world first we think.
We’ll keep you posted.
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