We’ve talked about youtube’s impersonations of a television before. We’re quite keen on it actually – possibly because it’s free. Today, after months of rumours, youtube may be making a significant step towards live streaming, as they announce the arrival of a two-day trial in which broadcasters can beam directly to their channel, live. This follows previous live streams from the likes of U2, but now it’s going broader, beyond the likes of U2. You might say we’re a little bit relieved.
However, unsurprisingly, it’s not open to all which moderates content a bit. Youtube’s focus is on ‘partners’ and they’ve pulled in four content partners which include Howcast, Next New Networks, Rocketboom, and Young Hollywood. It’s definitely not about the global producer. Whilst this good, because there’ll be a distinct lack of life streaming of sex videos (form your own opinion on this) and other more worrying potential topics – say, suicide.
Whilst it’s just an Alpha test, which you can catch until Tuesday night, it’s exciting. They’ve also brought out a funky little widget for it all with a nice retro television, to illustrate how old televisions are.
It’ll be curious to see where they take it in the future: will they move television moguls, or will they remember that mass producers made them king? That’s a little melodramatic though – it’s likely to raise Youtube’s profile and simply made the current worldwide mass of producers feel like they’re part of something big. It’s likely we won’t see a riot.